/* ==========================================================================
   useAIwell — editorial design system
   Warm bone paper, warm-black ink, vermilion accent. Fraunces display,
   Archivo text, IBM Plex Mono labels. Ruled broadsheet grid, grain overlay,
   flat squared controls. No gradients, no glass, no glow.
   ========================================================================== */

:root {
  --paper: #f6f3ec;
  --paper-2: #efeae0;
  --ink: #1b1a15;
  --ink-2: #57534a;
  --ink-3: #8a857a;
  --hairline: rgba(27, 26, 21, 0.16);
  --hairline-strong: rgba(27, 26, 21, 0.34);
  --verm: #e8490f;
  --verm-deep: #c43b08;
  --band: #171611;
  --band-text: #f2efe7;
  --band-muted: #b0aa9c;
  --band-hairline: rgba(242, 239, 231, 0.16);
  --sans: "Archivo", -apple-system, "Segoe UI", sans-serif;
  --mono: "IBM Plex Mono", "Consolas", monospace;
  --max: 1200px;
  --gutter: clamp(20px, 4vw, 48px);
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  font-family: var(--sans);
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

/* Paper grain over everything */
body::after {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 999;
  pointer-events: none;
  opacity: 0.05;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  background-repeat: repeat;
  background-size: 240px;
}

::selection { background: var(--verm); color: var(--paper); }

img, svg { display: block; max-width: 100%; }
a { color: inherit; }

.wrap { max-width: var(--max); margin: 0 auto; padding-inline: var(--gutter); }

/* --------------------------------------------------------------------------
   Type
   -------------------------------------------------------------------------- */

.mono-label {
  font-family: var(--mono);
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  color: var(--ink-2);
}

.mono-label .tick { color: var(--verm); }

.display {
  font-family: var(--sans);
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.04;
  color: var(--ink);
  text-wrap: balance;
}

h2.display { font-size: clamp(2.2rem, 4.8vw, 3.7rem); }

.display em {
  font-style: normal;
  color: var(--verm);
}

.lede {
  font-size: clamp(1.05rem, 1.5vw, 1.2rem);
  line-height: 1.6;
  color: var(--ink-2);
  max-width: 40rem;
}

/* Section scaffold: numbered, ruled */
.section { padding-block: clamp(84px, 10vw, 136px); }

.section-rule {
  border-top: 1px solid var(--hairline-strong);
  padding-top: 22px;
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 16px;
  margin-bottom: clamp(40px, 6vw, 72px);
}

.section-head { max-width: 52rem; }
.section-head .lede { margin-top: 22px; }

/* --------------------------------------------------------------------------
   Controls — flat, squared
   -------------------------------------------------------------------------- */

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 12px;
  font-family: var(--sans);
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  text-decoration: none;
  padding: 17px 32px;
  border: 1px solid var(--ink);
  cursor: pointer;
  transition: background-color 0.22s ease, color 0.22s ease, border-color 0.22s ease;
}

.btn-ink { background: var(--ink); color: var(--paper); }
.btn-ink:hover { background: var(--verm); border-color: var(--verm); color: #fff; }

.btn-ghost { background: transparent; color: var(--ink); }
.btn-ghost:hover { border-color: var(--verm); color: var(--verm); }

.link-under {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 0.9375rem;
  font-weight: 500;
  color: var(--ink);
  text-decoration: none;
  border-bottom: 1px solid var(--hairline-strong);
  padding-bottom: 3px;
  transition: color 0.2s ease, border-color 0.2s ease;
}
.link-under:hover { color: var(--verm); border-color: var(--verm); }
.link-under .arrow { font-family: var(--mono); }

a:focus-visible, button:focus-visible {
  outline: 2px solid var(--verm);
  outline-offset: 3px;
}

/* --------------------------------------------------------------------------
   Header
   -------------------------------------------------------------------------- */

.site-header {
  position: fixed;
  inset: 0 0 auto 0;
  z-index: 100;
  background: transparent;
  border-bottom: 1px solid transparent;
  transition: background-color 0.3s ease, border-color 0.3s ease;
}
.site-header.is-scrolled {
  background: rgba(246, 243, 236, 0.92);
  -webkit-backdrop-filter: blur(8px);
  backdrop-filter: blur(8px);
  border-bottom-color: var(--hairline);
}

.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 72px;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
  font-family: var(--sans);
  font-weight: 600;
  font-size: 1.05rem;
  letter-spacing: 0.01em;
}
.brand img { width: 30px; height: 30px; }
.brand strong { font-weight: 800; }

.site-nav { display: flex; align-items: center; gap: 30px; }
.site-nav a:not(.btn) {
  font-family: var(--mono);
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--ink-2);
  transition: color 0.2s ease;
}
.site-nav a:not(.btn):hover { color: var(--verm); }
.site-nav .btn { padding: 12px 22px; }

@media (max-width: 800px) {
  .site-nav a:not(.btn) { display: none; }
}

/* --------------------------------------------------------------------------
   Hero
   -------------------------------------------------------------------------- */

.hero { padding-top: clamp(140px, 18vh, 190px); padding-bottom: clamp(48px, 7vw, 84px); }

.hero h1 {
  font-family: var(--sans);
  font-weight: 800;
  font-size: clamp(3.2rem, 10.5vw, 8.2rem);
  line-height: 0.96;
  letter-spacing: -0.04em;
  margin-top: 26px;
  text-wrap: balance;
}
.hero h1 .well { color: var(--verm); }

.hero-rule { border: 0; border-top: 1px solid var(--hairline-strong); width: 96px; margin: 34px 0 26px; }

.hero .lede { max-width: 44rem; }

.hero-ctas {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 26px;
  margin-top: 40px;
}

.hero-proof {
  margin-top: clamp(48px, 7vh, 76px);
  padding-top: 24px;
  border-top: 1px solid var(--hairline);
  display: flex;
  flex-wrap: wrap;
  gap: 12px 44px;
}
.hero-proof span {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-family: var(--mono);
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-2);
}
.hero-proof .sq {
  width: 7px;
  height: 7px;
  background: var(--verm);
  flex: 0 0 auto;
}

/* --------------------------------------------------------------------------
   Marquee
   -------------------------------------------------------------------------- */

.marquee {
  border-block: 1px solid var(--hairline-strong);
  overflow: hidden;
  padding-block: 18px;
  -webkit-mask-image: linear-gradient(to right, transparent, black 7%, black 93%, transparent);
  mask-image: linear-gradient(to right, transparent, black 7%, black 93%, transparent);
}

.marquee-track {
  display: flex;
  width: max-content;
  animation: marquee 36s linear infinite;
}

.marquee-track span {
  font-family: var(--mono);
  font-size: 0.78rem;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-2);
  white-space: nowrap;
  padding-right: 18px;
}
.marquee-track .sep { color: var(--verm); padding-right: 18px; }

@keyframes marquee { to { transform: translateX(-50%); } }

@media (prefers-reduced-motion: reduce) {
  .marquee-track { animation: none; }
}

/* --------------------------------------------------------------------------
   Stat band
   -------------------------------------------------------------------------- */

.stat-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0 clamp(20px, 3vw, 44px);
}
@media (max-width: 880px) { .stat-grid { grid-template-columns: 1fr 1fr; gap: 44px 28px; } }

.stat {
  border-left: 1px solid var(--hairline-strong);
  padding-left: clamp(16px, 2vw, 26px);
}

.stat .num {
  font-family: var(--sans);
  font-weight: 700;
  font-size: clamp(2.7rem, 4.4vw, 4rem);
  line-height: 1;
  letter-spacing: -0.03em;
  font-variant-numeric: tabular-nums;
  color: var(--ink);
}
.stat .num sup {
  font-size: 0.45em;
  color: var(--verm);
  vertical-align: super;
}

.stat .label {
  display: block;
  margin-top: 14px;
  font-family: var(--mono);
  font-size: 0.7rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  line-height: 1.7;
  color: var(--ink-3);
  max-width: 22ch;
}

.stat-foot {
  margin-top: 40px;
  font-size: 0.875rem;
  color: var(--ink-3);
}

/* --------------------------------------------------------------------------
   Engagement ladder
   -------------------------------------------------------------------------- */

.tiers {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--hairline-strong);
}
@media (max-width: 940px) { .tiers { grid-template-columns: 1fr; } }

.tier {
  position: relative;
  display: flex;
  flex-direction: column;
  padding: 36px clamp(22px, 2.6vw, 36px) 32px;
  border-bottom: 1px solid var(--hairline-strong);
}
@media (min-width: 941px) {
  .tier + .tier { border-left: 1px solid var(--hairline); }
}
@media (max-width: 940px) {
  .tier { border-bottom: 1px solid var(--hairline); }
  .tier:last-child { border-bottom: 1px solid var(--hairline-strong); }
}

.tier-top {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  margin-bottom: 30px;
}

.tier-index {
  font-family: var(--sans);
  font-weight: 700;
  letter-spacing: -0.03em;
  font-size: clamp(2.8rem, 3.8vw, 3.7rem);
  line-height: 1;
  color: var(--hairline-strong);
}
.tier.is-featured .tier-index { color: var(--verm); }

.tier-tag {
  font-family: var(--mono);
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-3);
}
.tier.is-featured .tier-tag {
  color: var(--verm);
}

.tier.is-featured::before {
  content: "";
  position: absolute;
  top: -1px;
  left: 0;
  right: 0;
  height: 3px;
  background: var(--verm);
}

.tier h3 {
  font-family: var(--sans);
  font-weight: 700;
  font-size: clamp(1.4rem, 1.9vw, 1.75rem);
  letter-spacing: -0.02em;
  line-height: 1.12;
}

.tier-terms {
  margin-top: 10px;
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-3);
}

.tier-for {
  margin-top: 20px;
  padding-top: 20px;
  border-top: 1px solid var(--hairline);
  font-size: 0.9375rem;
  color: var(--ink-2);
}

.tier ul { list-style: none; margin: 22px 0 30px; flex: 1; }
.tier li {
  position: relative;
  padding-left: 22px;
  font-size: 0.9375rem;
  line-height: 1.55;
  color: var(--ink-2);
}
.tier li + li { margin-top: 12px; }
.tier li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 9px;
  width: 7px;
  height: 7px;
  background: var(--verm);
}

.tier .btn { width: 100%; }

.ladder-note {
  margin-top: 44px;
  text-align: center;
  font-size: 0.9375rem;
  color: var(--ink-2);
}
.ladder-note button {
  font: inherit;
  color: var(--ink);
  background: none;
  border: 0;
  border-bottom: 1px solid var(--hairline-strong);
  cursor: pointer;
  transition: color 0.2s ease, border-color 0.2s ease;
}
.ladder-note button:hover { color: var(--verm); border-color: var(--verm); }

/* --------------------------------------------------------------------------
   Ink band — method + field notes
   -------------------------------------------------------------------------- */

.band {
  background: var(--band);
  color: var(--band-text);
}
.band .section-rule { border-top-color: var(--band-hairline); }
.band .mono-label { color: var(--band-muted); }
.band h2.display { color: var(--band-text); }

.band-grid {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: clamp(40px, 7vw, 110px);
  align-items: start;
}
@media (max-width: 900px) { .band-grid { grid-template-columns: 1fr; } }

.method { list-style: none; counter-reset: step; }
.method li {
  counter-increment: step;
  display: grid;
  grid-template-columns: 64px 1fr;
  gap: 18px;
  padding-block: 24px;
  border-top: 1px solid var(--band-hairline);
}
.method li:last-child { border-bottom: 1px solid var(--band-hairline); }
.method li::before {
  content: "0" counter(step);
  font-family: var(--mono);
  font-size: 0.8rem;
  letter-spacing: 0.14em;
  color: var(--verm);
  padding-top: 5px;
}
.method h3 {
  font-family: var(--sans);
  font-weight: 700;
  letter-spacing: -0.01em;
  font-size: 1.2rem;
  margin-bottom: 6px;
}
.method p { font-size: 0.9375rem; color: var(--band-muted); }

.notes { position: relative; }

.note-index {
  font-family: var(--sans);
  font-weight: 800;
  letter-spacing: -0.04em;
  font-size: clamp(4.6rem, 8.4vw, 7.4rem);
  line-height: 1;
  color: rgba(242, 239, 231, 0.1);
  user-select: none;
}

.note-quote {
  margin-top: -0.5em;
  font-family: var(--sans);
  font-weight: 600;
  font-size: clamp(1.35rem, 2.3vw, 1.85rem);
  line-height: 1.35;
  letter-spacing: -0.02em;
  min-height: 5.4em;
}
.note-quote .hl { color: var(--verm); }

.note-src {
  margin-top: 26px;
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--band-muted);
}

.note-nav {
  margin-top: 36px;
  display: flex;
  align-items: center;
  gap: 22px;
}
.note-nav button {
  appearance: none;
  background: none;
  border: 0;
  padding: 12px 0;
  cursor: pointer;
}
.note-nav .dash {
  display: block;
  height: 1px;
  width: 26px;
  background: rgba(242, 239, 231, 0.3);
  transition: width 0.4s ease, background-color 0.4s ease;
}
.note-nav button.is-active .dash { width: 52px; background: var(--verm); }
.note-nav .counter {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.2em;
  color: var(--band-muted);
}

/* --------------------------------------------------------------------------
   Capabilities index
   -------------------------------------------------------------------------- */

.caps { border-top: 1px solid var(--hairline-strong); }

.cap {
  display: grid;
  grid-template-columns: 72px 1.1fr 1.4fr 40px;
  gap: clamp(16px, 3vw, 40px);
  align-items: baseline;
  padding-block: 26px;
  border-bottom: 1px solid var(--hairline);
  text-decoration: none;
  transition: background-color 0.2s ease;
}
.cap:hover { background: rgba(27, 26, 21, 0.028); }
@media (max-width: 760px) {
  .cap { grid-template-columns: 52px 1fr; }
  .cap p, .cap .cap-go { display: none; }
}

.cap .cap-num {
  font-family: var(--mono);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  color: var(--ink-3);
}

.cap h3 {
  font-family: var(--sans);
  font-weight: 700;
  font-size: clamp(1.15rem, 1.7vw, 1.45rem);
  letter-spacing: -0.02em;
  transition: color 0.2s ease;
}
.cap:hover h3 { color: var(--verm); }

.cap p { font-size: 0.9rem; color: var(--ink-2); }

.cap .cap-go {
  font-family: var(--mono);
  color: var(--ink-3);
  transition: color 0.2s ease, transform 0.2s ease;
}
.cap:hover .cap-go { color: var(--verm); transform: translateX(5px); }

/* --------------------------------------------------------------------------
   About
   -------------------------------------------------------------------------- */

.about-grid {
  display: grid;
  grid-template-columns: 4fr 8fr;
  gap: clamp(40px, 6vw, 96px);
  align-items: start;
}
@media (max-width: 900px) { .about-grid { grid-template-columns: 1fr; } }

.portrait { position: sticky; top: 104px; }
@media (max-width: 900px) { .portrait { position: static; max-width: none; } }

.portrait .frame {
  overflow: hidden;
  border: 1px solid var(--hairline);
}
.portrait img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
}
/* Portrait crops never dominate a phone screen */
@media (max-width: 900px) {
  .portrait img { aspect-ratio: 16 / 10; max-height: 300px; }
}
.portrait figcaption {
  margin-top: 14px;
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 12px;
}
.portrait figcaption b { font-weight: 600; }

.about-copy p { color: var(--ink-2); max-width: 42rem; }
.about-copy p + p { margin-top: 18px; }
.about-copy p b { color: var(--ink); font-weight: 600; }

.creds { margin-top: 48px; border-top: 1px solid var(--hairline-strong); }
.cred {
  display: grid;
  grid-template-columns: 240px 1fr;
  gap: 8px 36px;
  padding-block: 20px;
  border-bottom: 1px solid var(--hairline);
}
@media (max-width: 640px) { .cred { grid-template-columns: 1fr; } }
.cred h3 {
  font-family: var(--mono);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
  padding-top: 4px;
}
.cred p { font-size: 0.9rem; color: var(--ink-2); }

/* --------------------------------------------------------------------------
   Final CTA
   -------------------------------------------------------------------------- */

.cta-final { text-align: left; }
.cta-final .display { font-size: clamp(2.6rem, 6.4vw, 5rem); max-width: 18ch; }
.cta-final .lede { margin-top: 26px; }

.cta-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 28px;
  margin-top: 44px;
}

.cta-alt { margin-top: 30px; font-size: 0.9375rem; color: var(--ink-2); }
.cta-alt a { color: var(--ink); text-decoration: none; border-bottom: 1px solid var(--hairline-strong); transition: color .2s ease, border-color .2s ease; }
.cta-alt a:hover { color: var(--verm); border-color: var(--verm); }

/* --------------------------------------------------------------------------
   Booking modal — paper panel, fixed height, iframe never flexes
   -------------------------------------------------------------------------- */

.modal {
  position: fixed;
  inset: 0;
  z-index: 1000;
  display: none;
  align-items: center;
  justify-content: center;
  padding: 20px;
}
.modal.is-open { display: flex; }

.modal-overlay {
  position: absolute;
  inset: 0;
  background: rgba(23, 22, 17, 0.72);
}

.modal-panel {
  position: relative;
  width: min(520px, 94vw);
  height: min(760px, 92svh);
  display: flex;
  flex-direction: column;
  background: #fff;
  border: 1px solid var(--ink);
  overflow: hidden;
}

.modal-bar {
  flex: 0 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 14px 18px;
  background: var(--ink);
  color: var(--paper);
  font-family: var(--mono);
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.2em;
  text-transform: uppercase;
}

.modal-close {
  appearance: none;
  border: 0;
  background: transparent;
  color: var(--paper);
  font-size: 1.4rem;
  line-height: 1;
  cursor: pointer;
  padding: 2px 6px;
}
.modal-close:hover { color: var(--verm); }

.modal-panel iframe {
  flex: 0 0 auto;
  width: 100%;
  height: calc(100% - 46px);
  border: 0;
}

body.modal-open { overflow: hidden; }

/* --------------------------------------------------------------------------
   Footer
   -------------------------------------------------------------------------- */

.site-footer {
  border-top: 1px solid var(--hairline-strong);
  padding-block: 44px;
}
.footer-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
}
.site-footer .brand { font-size: 0.95rem; }
.site-footer .brand img { width: 24px; height: 24px; }
.footer-links { display: flex; flex-wrap: wrap; gap: 26px; }
.footer-links a {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--ink-2);
  transition: color 0.2s ease;
}
.footer-links a:hover { color: var(--verm); }
.footer-note {
  margin-top: 26px;
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  color: var(--ink-3);
}

/* --------------------------------------------------------------------------
   Motion scaffolding (initial states are set by JS; page is complete without it)
   -------------------------------------------------------------------------- */

.wipe-line { position: relative; display: block; overflow: hidden; }
.wipe-line .blk {
  position: absolute;
  inset: 0;
  background: var(--verm);
  transform: scaleX(0);
  transform-origin: left center;
  z-index: 2;
}